'Movie Business'

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And the Oscar for smart investment goes to... While we'll never hear that line at an Academy awards ceremony, film and finance go hand in hand. Making a movie, especially an Oscar worthy one, is not exactly cheap.

That's something Terry George knows. He sought out local entrepreneurs to help back his project.

The (now award winning) Shore was partly funded by Screen NI, the Tourist Board and a private firm, Lough Shore Investments.

Lough Shore Investments at first glance don't seem like a natural fit (except for the name.) It invests in technology start-ups.

But this is how Terry George the Director morphs with Terry George the Businessman.

The usual distribution networks for films are television networks. But short films can be difficult to schedule because of their length. That turns many TV channels off picking them up. That makes it difficult for them to make money.

Terry George persuaded Lough Shore Investments that the way we watch short films is changing.

Danny Moore from the company explained it was a well thought out investment plan that enticed them to get involved.

"When we first met Terry he had a very clear vision, on a couple of fronts. He had a strategy on how to run the Oscar campaign, he had a big vision on how changes in services such as Netflix, iTunes and iPads, were changing the short film business and transforming it by direct delivery of films."

Really for us to invest, the model is looking for next generation approaches that can change the industry they're in.

"Their business plan was already in motion and well thought out. The team was exceptional and delivered on a tight budget."

At the moment, The Shore is at number 1 in the iTunes download chart for short films, with the Oscar providing a big spike in traffic. So far, it looks like Lough Shore Investments instincts were correct.

Film-making is a notoriously tough industry. For every success like The Shore, there's a Waterworld.

Remember that Kevin Costner film? Millions of pounds poured into a venture that sunk without much of a trace.

So it's more than cash required to make an outstanding film. Outstanding talent is required too.

Naomi McMullan