Lough Shore Investments Hearts Yours Florally this Valentine’s Day, Announces Further Funding in the Flower Delivery Startup

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Lough Shore Investments has this morning announced a further investment in Belfast-based start-up, Yours Florally. This latest investment will fund the startup’s UK expansion and key platform updates.

It is a follow-on to Lough Shore’s participation in the startup’s March 2013 seed round, which also included Belfast-based investor and former Google exec, Stephen Lusty, and comes ahead of what is expected to a record Valentine’s Day for the startup. The financial terms of the investment have not been disclosed.

Founded by Mary McKimm in 2012, Yours Florally is an online platform for the purchase and delivery of flowers. Customers can shop for their chosen bouquet of flowers online, with the delivery and execution of these orders completed through a hand-picked network of local suppliers. Yours Florally has already established a full partner network on the island of Ireland with over 200 florists already using the service. Additionally, the startup plans to announce the first wave of UK partner florists in the coming months.

Speaking following the announcement, Lough Shore’s Kieran O’Connor, who also sits on the Yours Florally board, said: “Our initial seed investment in Yours Florally was to take the startup beyond the test bed of Northern Ireland and build a full partner network on the island of Ireland. In the almost 12 months since the investment Yours Florally has done exactly that and more, and now boasts over 200 partner florists.

“This fact, coupled with the obvious and continued market need for such a service meant that the decision to follow-on from our initial investment in Mary and her team was an easy one. The attraction of Yours Florally is in it’s ability to free local florists from the onerous demands, both financial and operational, placed upon them by the old-style network operators whilst also providing them with an online platform to compete effectively in what is a $7bn per annum market. We expect it’s a model that will be prove as popular in the UK as it did in both Northern Ireland and the Republic of Ireland and look forward to announcing our first partner florists there in the coming months.”

Yours Florally founder and CEO, Mary McKimm commented: “We’re thrilled to receive the continued backing of Danny, Kieran and the wider Lough Shore Investments team. This latest round of funding will allow us to take the natural next step in terms of international expansion and begin to build our network in the UK. We will also look to further develop various technical aspects of the platform to handle ever-increasing demand and crucially, bring Yours Florally to iOS and Android.”

Here's a little more from Yours Florally founder, Mary McKimm:

ENDS 12-02-2014

Notes to Editors:

  1. Lough Shore Investments, founded by Danny Moore in 2010, is a Belfast-based seed and early stage investment firm. Lough Shore Investments looks to partner with both established and promising next generation start-up companies primarily based in Northern Ireland and Ireland with a goal to bring ten companies to exit or IPO by 2025. For further background and comment on Lough Shore Investments please visit http://loughshore.co and http://blog.loughshore.co

  2. For further background and comment on Yours Florally please visit http://www.yoursflorally.com/

  3. For media enquiries please contact Kieran on +44 (0) 28 9043 8510 or alternatively on kieran@loughshore.co