Lough Shore Investments-backed Converser acquired by mobile marketing giant Swrve

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Swrve, the world leader in mobile marketing automation, has announced that it has reached a definitive agreement to acquire Dublin-based Converser.

Swrve, the world leader in mobile marketing automation, announced today it has reached a definitive agreement to acquire Converser, a mobile communication innovator, to provide sophisticated and personal communications for mobile marketers and strengthen its competitive advantage.

"Converser helps build out our vision: helping brands create perfect conversations with their users on the most personal channel there is -- the smartphone," said Swrve Chief Executive Officer Christopher S. Dean. "Converser's interactive conversation functionality further extends our product, an open-platform that lets a brand easily integrate their other digital and real-world channels and initiatives with Swrve's rich real-time segmentation and personalization."

Last fall, Swrve announced it had increased annual revenues in the first half of 2014 by more than 250% and closed a $10M funding round to fuel expansion. The company also announced that more than 3 billion transactions take place on the Swrve platform every day. That number has recently grown to nearly 6 billion, doubling in under 6 months.

Converser technology will complement Swrve's existing product, extending the campaign types available to mobile marketers, and making the integrated campaigns that deliver increased mobile engagement, retention and revenue more effective than ever before.

"Converser is the best way for marketers to communicate and converse personally with their mobile users," said Converser CEO Barry Nolan. "With over one billion app installs with some of the worlds most successful mobile businesses, Swrve is the industry leader and we could not be happier to be joining the team and helping to define the next generation in mobile marketing automation."

Through Swrve's innovative open platform, more than a dozen partners have pre-integrated with Swrve to help marketers see real ROI and create better customer experiences across mobile and web. Key partners include Marketo (NASDAQ: MKTO), Eloqua, Tableau, TUNE, AppsFlyer, Lytics, Nexmo, AdX and Apsalar.

Swrve and Converser will be demonstrating their integrated functionality at Mobile World Congress in Barcelona on Monday March 2nd, through Thursday March 5th. MWC attendees are welcome to visit us at Hall 8.0 Booth Number 8.0 E38.

The acquisition remains subject to customary closing conditions.

About Converser Converser was established in 2011 in Dublin, Ireland. Converser's platform offers behavioral understanding, a wide array of marketing communications, in-app customer support, campaign performance measurement, and much more.

Converser's influential client list includes banking and finance organizations, power and utilities providers, radio and television broadcasters, as well as publishers, including EMEA media powerhouse Future Publishing.

About Swrve Swrve is the world leader in mobile marketing automation. Swrve provides a set of tools and best practices that enable mobile and digital marketers to deliver outstanding experiences and 'perfect conversations' with mobile app users, and as a result drive engagement, retention and revenue across their businesses. Swrve specializes in real-time segmentation and personalization of content within the mobile app and on the mobile device.