Geopii launches new product internationally with the help of Ulster Bank

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GeoPii (formerly Causeway Data Communications) has launched a new web-based product to support organisations such as banks, government departments, accountancy practices, surveyors and developers to analyse and evaluate property portfolios.

Geopii (formerly Causeway Data Communications) has launched a major new web-based product to support organisations such as banks, government departments, accountancy practices, surveyors and developers to analyse and evaluate property portfolios.

Armed with the new investment from Ulster Bank, Geopii is launching an ambitious international marketing campaign, capitalising on experience and reputation already established in providing products to clients who, together, have more than $100billion in property assets.

The new product, Pii Property Analytics, draws together all the existing information about property in any given region and makes it instantly available to users.

Patterns of property values, regularly updated, are visualised in ‘heat map’ format while, at a touch, the user can drill down – even on a street by street basis - to review the most recent prices and establish the sort of detailed planning information which could affect property values.

Rosie Armour of Ulster Bank’s Coleraine business centre says: “Ulster Bank has worked closely with Geopii for 14 years and we are pleased to help the business get to the point where it is able to launch another product with the potential to sell internationally. Geopii already has a strong track-record of success in global markets, and we are committed to helping the company achieve its objectives through the benefit of our expertise and support.”

Showcasing the product, Geopii CEO Ashley Moore, says: “Simplicity of use is obviously a key attribute, but the true value of our new product lies in the wealth and depth of information it can provide. Much of this is information which is, in theory at least, in the public domain but accessing that data, keeping records completely up to date and applying the information to a property portfolio is a mammoth and complex task. Our product does all that background work for our clients and allows them to use it in the manner and to the depth best suited to their specific needs.”

Ashley Moore adds: “The company has been adapting itself to the global changes that have affected property markets and our new solution has particular relevance in terms of helping financial institutions manage property portfolios. We are confident that there is significant potential for the product.”

Originally Causeway Data Communications, the company was a spin out from the University of Ulster, before re-branding and repositioning itself to sell into the global market, supported by funding from Ulster Bank.